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Foundation basics

Back to the basics: Foundation

With new products constantly being launched into the market it can be easy to get caught up and forget what the basic purpose of a product is.

Foundation should be applied after cleansing, moisturising and priming your skin. It can be applied with your fingers, a foundation brush or a sponge. For best results start off with less foundation than you think you need and gradually add more.

The purpose of a foundation is to help even out your skintone and provide some coverage so if you’ve got redness and discolouration a foundation will help that, however foundation isn’t designed to:

  • Cover all imperfections and skin concerns such as breakouts, broken capillaries, etc (that’s what concealer is for)
  • Change the colour of your skintone (that’s what self tanner is for)
  • Powder foundation isn’t designed to set your makeup (that’s what setting powder is for)

It is best to use a foundation with a light to medium buildable coverage and use concealer on any areas that need addition coverage. Your foundation should exactly match your skin tone and be suitable for your skin type.

There are a variety of formulas on the market such as cream, cream to powder, stick, liquid, gel, mousse, airbrush and powder foundations

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