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Makeup For Photographs.

At one stage or another in our lives we’re going to be in front of the camera and whilst not all of us are photogenic we can at least fool people into thinking we are. Whether you’re taking some happy snaps with your friends or getting professional photos taken it’s best to pay a little more attention to your makeup! This guide will teach you how to do your makeup so it photographs best with or without flash photography.

- Prime. Patchy makeup never looks great on anyone and makeup which has half faded or isn’t on the skin smoothly isn’t flattering so it’s important to prime your skin using a primer. It’s best to use one with photo designed properties such as Smashbox Photo Finish Foundation Primer.

- Coverage. Wear a little more makeup than you’re usual day to day makeup. This doesn’t mean dip your face in makeup; it simply means build up your foundation and concealer a little more or go for something with a higher coverage. Cameras tend to enhance flaws rather than our best assets. Remember to use layers and gradually work up as too much thick cakey makeup won’t look good on or off camera and for optimum coverage use a foundation and concealer brush to apply products.

makep for photos- SPF FREE! This is something that many people are so gracefully unaware of but it’s something that should be noted on your list of priorities. Most makeup contains at least some SPF especially foundations and concealers generally this SPF is made up of Titanium Dioxide or Zinc Oxide particles, these are pure white and they certainly show up like that on camera. So at every opportunity opt for SPF free and if you’re thinking you’ll be able to get away with using your everyday moisturiser packed with SPF underneath your makeup without it showing through; think again.

- Warm not Cool! Generally speaking you shouldn’t be using a pink or cool based foundation unless you want to look like your old grandma! A warm, yellow toned foundation/concealer will help to make your skin look younger, radiant and less sallow so it’s best to opt for one of these but specially in photographs as cameras emphasizes the pink tones in the skin and using a cool based foundation can result in looking washed out and white.

- Matte! This is where a lot of people go wrong, when getting photographs taken most people cannot pull off the dewy or luminous look it often shows up as greasy and oily on camera so it’s best to opt for matte formulations, however if you have dry skin these products may be to drying so instead finish off your makeup with a dusting of slightly tinted setting powder (using completely white translucent powder will make you look white!)

- No Nude. When it comes to the lips; nude and natural looking colours can look great to the naked eye, but a camera flash?… Not so much! Cameras tend to wash out colour by a large percentage so by wearing a nude colour you’re just asking to look ghostly so instead opt for a colour that’s a little more brighter or intense than you’re everyday nude lippie, try a brighter pink or try a subtle red!

- Brows. Your brows are like a picture frame to your face so why wouldn’t you want them looking their best? It’s equally just important to have your brows filled in and well groomed every day as it is in photographs. Cameras wash out colour so you don’t want to look back at photos and ask yourself where did my brows go?

- Eyes. When it comes to photos it’s important that you have some form of definition to your eyes, so line them add a good mascara and a little depth with a dark brown shadow in the crease!

- Shape! Whilst our faces are three dimensional; on camera they can look a little… Flat. So ensure you use a powder a few shades darker than your skin tone underneath the cheekbones, down the sides of the nose and around the temples to add depth to your face. Also be sure to apply blush but don’t apply it to low or you’ll drag your features down just don’t go over the top as cameras will exaggerate the pinkness in the skin; you want to look gorgeous, fresh and naturally flushed not sun burnt!

- No shimmer. Wherever possible avoid shimmer; whilst it can look gorgeous and give you that sun kissed and healthy look in daylight you must remember that shimmer reflects light and if you’re using flash photography this isn’t something you’ll want as you’ll look white!

- Skip HD. Remember that HD (high definition) makeup doesn’t mean “I’ll photograph well” Some HD products photograph beautifully in flash photography but we must remember that HD makeup is designed for on film makeup (think TV Shows, Movies, Etc) not necessarily flash photography. Most HD makeup contains silica which can photograph white so it’s best to skip HD makeup just to be safe.

- Natural Light. Natural light is key when doing your makeup (Especially for photographs) it’s best to apply your makeup in natural light (go outside if you can!) because if it looks great in natural light it’ll look great almost anywhere!


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